Analytics & data mining

The data generated by customer interactions, transactions and marketing campaigns is a gold-mine, provided you have the right data analytics software. Data mining software from Apteco gives you a 360º view of your customers and their behaviour, helping you to identify purchasing trends to boost revenue.

Data Mining Software

Benefits

Apteco FastStats® and the integrated FastStats Modelling module help you get more from your data by:

  • Providing customer profiling tools that will help your team make more informed targeting decisions for each campaign.
  • Helping you discover and capitalise on the key characteristics of your customers.
  • Improving prospect and customer purchasing predictions and planning with advanced modelling tools.
  • Developing accurate customer profiles to identify new prospects and leads.
  • Identifying your most responsive customers and leveraging that information to create new cross and up-sell opportunities.

Click here to see the
Apteco Marketing Suite in action

"Apteco FastStats® has provided increased customer insight through advanced behavioural and demographic analysis, enabling Norkfolkline to create more effective campaigns, increasing revenues and market share."

Apteco FastStats® user at Norfolkline, nominated for the ‘Best use of the Apteco Marketing Suite’ award

Next Steps

Looking for more information? Our demos and case studies could inspire you with ideas for using the Apteco Marketing Suite in your business. Or perhaps you’re ready to choose a partner? If you have any questions, or just want to chat, please get in touch by phone or email. Our experienced team will offer advice tailored to your challenges.